Easy Rental
Figure out how the impressive rental problem that Toronto has been passing was the initial idea for crafting this application.
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Renting a house in Toronto isn't an easy mission, given that newcomers and immigrants might not be willing to waste time and have fallen victim to scams and inappropriate posts. Our goal is to build a safety platform where users can feel comfortable searching for and sharing information.
Our hypothesis: to create an end-to-end experience could solve the lack of information and contribute to consolidating all of it in just one place.
Approach
Step 1
Empathise
To start this project, we decided to join our efforts to understand the possible scenarios combining different approaches, such as matrix CSD (certainties, suppositions, and doubts) with desk research that could gather quantitative and qualitative data.
Step 3
Design
We aimed to focus on the target who was looking for a rental. For this reason, we decided to delve deeper into the major needs, exactly those that we realized in the last step. Only then, did we sketch the first version of our application, despite recognizing the potential of other stakeholders.
Step 2
Conceptualise
We grabbed all the pivotal information and created two proto-personas with almost the same pattern of a search for housing in Toronto. They preferred residential property and agreed about the lack of a channel that could provide quality and useful information.
Step 4
Information Architecture
Upon creating this rationale, we finally got the first layer of our information architecture. Our objective was to use the idea of sharing information with real people instead. Create a sense of belonging and real connections so we might be close to our goals. Below, follow a sample of our AI.
Explore
Hot & Trends
Top roommates
Easy to rent
Messages
Search
Send,
Delete and
Favorite Message
Network Map
Quick Filters
Static Filter
Zoom in/out
Tap to see more
Profile
My personal profile
Invite friends
My notifications
Security
Challenges
It was time to get our hands dirty! The hands-on process has been split into three principal steps of the user journey.
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Onboarding
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Exploring maps and categories
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First connection with advertisers
Step by step
In the initial flow, our solution involved an opportunity to bring the appropriate native user language. As we’re talking with immigrants and newcomers, our choice was to become closer with clarity and conciseness.
Throughout the user journey, we can observe the personalization taking shape until the homepage catches our eyes. Filter and quick filters follow the logic established for the previous personalization.
Learnings
Users demand clarity when searching for a rental. It's a moment of uncertainty and expectations that should be carefully examined.
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Bring a tone and voice aligned with a sense of hospitality.
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Define the user's search criteria meticulously.
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Separate the wheat from the chaff: verified users and reliable information.